In light of ever-increasing market competition, effective branding remains a key element of a successful business strategy. Thus, even more so in the current economic conditions, it is critical that companies maximize the benefit of every dollar spent on trademark matters.
This Foley Executive Briefing Series seminar explored where companies should spend and where they should look for savings. We also outlined the steps companies can take to ensure that money spent on trademark matters effectively maximizes the company’s brand management and growth.
Specific topics discussed included:
- Early steps that may save money in the long run
- Where and when to register a mark
- Domain name strategies
- Internal processes that can help ensure strong trademarks
- Where, when, and how to enforce trademark rights
These and other topics were addressed in an informal, interactive panel session led by Nicole Gage, Foley & Lardner LLP Trademark, Copyright & Advertising and Intellectual Property Litigation Senior Counsel; Michelle Brownlee, Bose Corporation Trademark Counsel; and Karen Feisthamel, CVS Caremark Corporation Senior Legal Counsel — Intellectual Property.
Maximize Your Branding Dollar to Get the Most From Your Trademarks is part of the Foley Executive Briefing Series.