Foley Advises New Enterprise Associates as Lead Investors in $45M Series B Funding Round of Embrace Mobile

Foley & Lardner LLP represented New Enterprise Associates (NEA), a global venture capital firm, as lead investors in the $45 million Series B funding round of Embrace Mobile, Inc., a mobile data performance management platform. The round was led by NEA, with participation from existing investors Greycroft, AV8, and Eniac, and founders from PagerDuty, Sendbird, LogDNA, Scopely, and TestFlight. 

Embrace plans to use the investment proceeds to launch its next platform product, Data Intelligence, which enables companies to make 100% of their mobile data accessible and actionable by their business intelligence and data science teams. With full visibility into all of their mobile user experience data, a company’s engineering, product, and marketing teams can make informed, truly data-driven decisions around their marketing campaigns and product features to drive business value across retention, revenue, and adoption.

Foley served as lead counsel to NEA and negotiated the transaction. The team was led by Partner Louis Lehot and Associate Saige Gallop.