Partners Irwin Raij and Kevin Schulz were quoted in a Law360 article, “NFL-Yahoo Dealings Signal Changing Sports Media Landscape,” on November 24, 2015. The article discussed how the NFL is considering a deal involving granting rights to its Thursday night games to Yahoo, representing a potential turning point for sports media rights deals.
Schulz was quoted saying, “It is a two-pronged goal that both could be served under certain scenarios by doing something online that reaches segments or markets outside the U.S. that are not otherwise served. It could be a win-win situation by both increasing exposure and viewership and increasing the revenues.”
Raij was quoted saying, “I would think that any conversation between Yahoo and the NFL could go lots of different ways. I think the NFL and the other leagues, have developed a real skill set in being able to divide and split up their content in ways to create incremental value.”
Schulz was quoted saying, “It is a two-pronged goal that both could be served under certain scenarios by doing something online that reaches segments or markets outside the U.S. that are not otherwise served. It could be a win-win situation by both increasing exposure and viewership and increasing the revenues.”
Raij was quoted saying, “I would think that any conversation between Yahoo and the NFL could go lots of different ways. I think the NFL and the other leagues, have developed a real skill set in being able to divide and split up their content in ways to create incremental value.”
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