Foley & Lardner LLP associate Grace Fucci authored The Global Legal Post article, “Foley’s top 10 tips for brands entering influencer marketing contracts,” offering guidance for drafting a successful influencer marketing contract as the multi-billion dollar influencer industry continues to expand.
Fucci covers ten topics important to contemplate, including having a clearly defined scope of work, considering the inclusion of morality, exclusivity, and indemnification clauses, and addressing content rights.
