Foley Represents Sharethrough in Merger with Equativ

Foley & Lardner LLP is proud to have served as U.S. legal advisor to Montreal-headquartered Sharethrough (f/k/a District M) in its merger with global independent ad tech company Equativ.  Foley first represented District M in its acquisition of San Francisco-based Sharethrough in 2021 – the enterprise rebranded under the “Sharethrough” name and has since grown into one of the world’s top independent omnichannel ad exchanges.

With more than 720 employees, 18 countries, and a combined net recurring revenue above $200 million, the unified entity will provide advertisers and media owners with an independent, vertically integrated alternative to walled gardens, addressing the growing industry’s need for heightened efficiency and innovation on a large scale.

Sharethrough maximizes user attention and advertiser performance through research-backed ad enhancements for video, CTV, display, and native ads while curating ad inventory for optimized directness, sustainability, and quality. The merger with Equativ, which creates one of the largest independent ad platforms in the world, will leverage the companies’ combined top-tier technological assets and global commercial presence to deliver optimized programmatic value and scale to advertisers, media owners, and technology partners.

The Foley M&A deal team was led by partner Chris Rasmussen and included significant contributions from partners Jordan Bergmann, Belinda Morgan, John Litchfield, and Sarah Null, as well as associates Andrew Del Real and Amelia Dahl.