Foley Represents Kontoor Brands in Acquisition of Helly Hansen

Foley & Lardner LLP represented Kontoor Brands, Inc., a global lifestyle apparel company and owner of the iconic Wrangler and Lee jeans brands, in its definitive agreement to acquire Helly Hansen, a leading global outdoor and workwear brand, for approximately $900 million. Under the terms of the agreement, Kontoor Brands will acquire 100% of Helly Hansen from Canadian Tire Corporation.

The acquisition is intended to accelerate Kontoor’s revenue and earnings growth, with Kontoor expecting Helly Hansen to generate more than $680 million in revenue and $80 million in adjusted EBITDA for 2025. By adding Helly Hansen to its portfolio, Kontoor aims to diversify its consumer, geographic, and category footprint while leveraging its multi-brand operating platform to drive operational efficiencies.

The transaction, subject to customary closing conditions, is expected to close in the second fiscal quarter of 2025.

The Foley deal team was led by partner Bryan Schultz, with assistance from Justin Lauria-Banta, Patricia Posada, Tallie Fote, and Kameron Adams (Corporate/Transactions), Timothy Voigtman (Tax), Joshua Roling (Real Estate), Leigh Riley (Employee Benefits), Daniel Kaplan (Labor & Employment), Gregory Neppl and Sophie Lignier (Antitrust), Ethan Lenz (Insurance), Linda Benfield (Environmental), and Arian Jabbary (Intellectual Property), among others.